Hello,
I'm Helen, a seasoned Product Designer blending strategic thinking with hands-on execution.

Experience

Netflix | Product Designer, Growth Lead
A streaming service that entertains over half a billion people globally.
June 2020 – June 2023 • Los Gatos, CA

Google | Product Designer, Growth Lead
Organizing the world’s information and making it universally accessible and useful.
May 2018 – June 2020 • Mountain View, CA

  • Google Play Store: Led growth-focused design for promotions, user engagement, and the internal merchandising tool, impacting millions of users.
  • Google Shopping (formerly Google Express): Designed high-converting promotional strategies.
  • Cross-functional collaboration with engineers, PMs, and data scientists to develop scalable, responsive, and high-impact design solutions.

Babylist | Head of Design
Top baby registry mobile app, content and e-commerce website for parents and baby. January 2016 – October 2017 • Oakland, CA

  • Spearheaded a full redesign of Babylist’s product suite (iOS, Android, and web), optimizing user experience and increasing engagement.
  • Designed and launched Babylist’s e-commerce store, improving conversion rates through a refined shopping experience.
  • Established and maintained a scalable UI pattern library, ensuring consistency across digital platforms.
  • Directed brand evolution, including logo, typography, illustrations, and photography.
  • Built and led a cross-functional design team, mentoring junior designers and fostering a design-first culture.

NerdWallet | Senior Product Designer
Personal finance website that helps people make and manage financial decisions.
May 2015 – November 2015 • San Francisco, CA

  • Designed financial tools that simplified complex financial decisions for millions of users.
  • Mentored and managed designers, fostering a culture of design excellence and innovation.

MyFitnessPal | Principal Product Designer
#1 Health and Fitness mobile app + website tracking calories, diet and exercise.
Dec 2012 – Aug 2014 • San Francisco, CA

  • Led the redesign of MyFitnessPal across iOS, Android, and web, enhancing usability and accessibility.
  • Developed wearable tech experiences, designing MyFitnessPal for Samsung Gear Watch.
  • Expanded MyFitnessPal’s brand design system, ensuring a cohesive look and feel across platforms.

MyFitnessPal • Seamless • Scoot | Freelance Product Designer 
March 2012 – December 2012 • Remote from New York City, NY

  • Designed new app features and user experiences for high-growth tech companies.
  • Contributed to two new product launches, focusing on intuitive, user-friendly interfaces.
  • Developed responsive web and mobile experiences, collaborating with engineering teams.

EnergyHub Inc. | Visual Design Lead
March 2009 – March 2012 • Brooklyn, NY

  • Led end-to-end UI/UX design for EnergyHub’s multi-platform products, optimizing engagement and usability.
  • Built and scaled a design team of three, providing mentorship and establishing best practices.
  • Designed data visualization dashboards for smart home energy monitoring, integrating user behavior insights.

Bloomberg LP | Graphic Designer – Mobile Design Lead
January 2002 – 2009 • New York City, NY

  • Designed Bloomberg’s first-ever mobile apps for iOS, Blackberry, and Nokia, shaping the company’s mobile strategy.
  • Bloomberg iOS app featured in the App Store (2008), pioneering Bloomberg’s presence in the mobile space.
  • Developed mobile design guidelines and component libraries, ensuring consistency across financial applications.

Empire Design Studio | Intern – Junior Designer
June 2000 – February 2002 • New York City, NY

  • Designed book covers and marketing materials, assisting in branding and creative direction.
  • Photo editing and retouching for high-profile editorial projects.
  • Managed print production workflows, collaborating with publishers and print vendors.

Skills

Design & UX

  • Growth & Engagement
  • Design Systems
  • Information Architecture
  • Prototyping & User Testing
  • Personalization

Tools & Development

  • Design Tools: Figma, Adobe CC, Notion
  • Front-End Understanding: Designing for React.js, HTML/CSS collaboration with engineers
  • Data-Driven UX: A/B testing, behavioral analytics, and user research integration

Education

10+ Years of Learning by Doing
Honorary BA Interaction Design 😉

Parsons School of Design
New York, NY
BFA Communication Design

Contact

@2025 Helen Chi