Hey, I’m Helen — I’m a Product Designer with 15+ years of experience, crafting end-to-end product design that drive business growth and elevate brands.

I’ve designed for early stage startups to big tech — from NYC to San Francisco — working across industries like finance, green tech, fitness, e-commerce, and most recently, subscription entertainment at Netflix, where I focused on design systems, growth and experimentation.

I collaborate with startups as a freelance Product Designer—helping bring clarity to ideas, structure to chaos, and beautiful design to fast-moving teams. I’m also open to advisory roles for early-stage teams with a strong mission and clear vision. If that sounds like you, let’s chat.

After a decade in California, I’ve traded fog for desert sun and now call Las Vegas home. I recently took a break to work on a passion project and lately have been obsessed with learning and playing around with AI and automation. 

When I'm not designing, you’ll find me baking cookies, playing pickleball, bingeing a new show or hanging with my husband Ben and our two furry roommates: a pup named Charlie and a curious cat named Micky.

I’ve spent 15+ years designing digital experiences that drive business growth and enhance brand perception. My journey in Product Design spans 10+ years, where I’ve helped tech startups and companies craft seamless, consumer-facing, multi-platform products.

As a self-taught Product Designer, I’ve had the opportunity to work across diverse industries—including finance, green tech, fitness, personal finance, e-commerce, and, most recently, subscription-based entertainment at Netflix as a Growth Product Designer. 

Now, after a well-earned break, I’m excited to bring my expertise to a new team. If you’re looking for a designer who blends strategic thinking with hands-on execution, let’s connect.

I currently live in Las Vegas, NV with my husband, Ben, and our two fur babies, Charlie and Micky. When I’m not designing, you’ll find me baking, playing pickleball, or at home bingeing a new show.